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February 17, 2020 News No Comments

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Remote patient monitoring startup CloudCath raises $12 million in a Series A funding round led by Capital Integral. CEO and co-founder Aly ElBadry says the company’s catheter-focused technology enables dialysis providers to catch and manage complications earlier than traditional monitoring methods.


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Florida Cancer Specialists & Research Institute implements patient billing software from Cedar.


Research and Innovation

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New research from Cornell University confirms what previous studies have found: Physicians prescribe more medications after marketing visits from pharmaceutical reps touting those drugs. However, the new study shows that the amount is well below what other studies have suggested. The Cornell research found no correlation between wining and dining doctors and their propensity afterwards to write prescriptions for “higher-quality” medications. While the marketing visits are well worth the time in terms of ROI for pharma companies, there is no direct link to improved clinical outcomes for patients based on the drug prescribed afterwards.


Other

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This article highlights the world of paramedical tattooing, in which tattoo artists provide customers who want to camouflage stretch marks, surgery scars, and discolored skin. Tattoos of areolas are among the most commonly requested paramedical designs. Eric Catalano offers free paramedical tattooing on “Wellness Wednesdays” at his Eternal Ink studio in Missouri. He started offering the service after seeing the joy a fingernail tattoo brought to a customer who lost two fingers in an accident: “Financially it doesn’t make sense, but it’s just something that I love to do. Every time I see that emotion, I’m 100 percent sure this is something that I can’t stop doing.”

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Designer Danielle Baskin proposes developing face ID masks so that users can log into their devices without having to take off their masks. Baskin’s other products and art projects include:

  • Founder Fitness Club, which prints pitch decks on yoga mats so users can attract investors at the gym.
  • Womb Escape Game, an escape room kit for newborns that comes with a tiny “We Escaped!” sign for first baby photos.
  • Giant Cover Letter, a service that sends attention-grabbing 5’ cover letters to potential employers.
  • Cryptocutlery, which offers a pocket knife equipped with a cryptocurrency ledger wallet.

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